DestinationFLX

Founder: Michael Mills

DestinationFLX is a B-to-C online and real-world platform driving Finger Lakes tourism and economic expansion through exclusive curated content, experiences and a marketplace. The online platform informs customers about the latest regional agritourism news; recommends places to eat, stay, drink, and things to do; and provides a third-party marketplace filled with regional wine, beer, cider and specialty foods. The real-world activation includes curated events like tastings, hikes, ski trips, water outings and other unique interactions with the Finger Lakes.